Google Ads offers a variety of beta products that are still under development but have the potential to be powerful tools for advertisers. Some of the Google Ads beta products include:
- Smart Bidding: Smart Bidding is a set of automated bidding strategies that can help you get the most out of your Google Ads campaigns. Smart Bidding strategies use machine learning to optimize your bids for each auction, so you can get more conversions at the lowest possible cost.
- Local Inventory Ads: Local Inventory Ads (LIAs) are a type of Google Ads campaign that allows you to show ads for your physical products to people who are near your store. LIAs can be a great way to drive in-store traffic and boost sales.
- Dynamic Search Ads: Dynamic Search Ads (DSAs) are a type of Google Ads campaign that automatically creates ads based on the content of your website. DSAs can be a great way to reach people who are interested in the products or services that you offer.
- Video Action Campaigns: Video Action Campaigns (VACs) are a type of Google Ads campaign that allows you to create ads that drive specific actions, such as website visits or app downloads. VACs can be a great way to measure the effectiveness of your video ads and track your return on investment (ROI).
- Performance Max Campaigns: Performance Max Campaigns are a new type of Google Ads campaign that combines the power of all of Google’s advertising products to help you reach your goals. Performance Max Campaigns can be a great way to reach a wider audience and get more conversions.
These are just a few of the Google Ads beta products that are available. If you’re looking for ways to improve your advertising results, you may want to consider using one of these beta products.
It’s important to note that beta products are still under development, so they may not be as stable or reliable as the main Google Ads products. However, they can offer new and innovative ways to reach your target audience and achieve your advertising goals.
If you’re interested in using a beta product, you can learn more about it on the Google Ads website. You can also request access to a beta product by contacting Google Ads support.