Here are some of the most important terms in Google AdWords:
- Ad group: A group of ads that share a common keyword or phrase.
- Ad Rank: A number that determines where your ad appears in the search results. It is calculated based on your bid, the quality of your ad, and the quality of your landing page.
- Ad extensions: Extra pieces of information that can be added to your ads, such as your phone number, address, or website.
- Ad spend: The amount of money that you spend on your Google AdWords campaign.
- Bid: The amount of money that you are willing to pay each time someone clicks on your ad.
- Conversion: An action that you want a user to take, such as making a purchase or signing up for your email list.
- Conversion tracking: The process of tracking conversions so that you can see how effective your Google AdWords campaign is.
- Landing page: The page that users see after they click on your ad. It should be relevant to the keywords that you are bidding on and should be designed to convert visitors into customers.
- Negative keyword: A word or phrase that you don’t want your ad to show up for. For example, if you sell shoes, you might want to add the negative keyword “free” to your campaign so that your ad doesn’t show up for searches like “free shoes.”
- Pay-per-click (PPC): A type of online advertising where you only pay when someone clicks on your ad.
- Search Network: The network of websites that Google uses to show ads.
- Target audience: The people that you want to see your ad. You can target your ads by demographics, interests, and even keywords.
- Target keyword: A word or phrase that you want your ad to show up for.
- Video ad: An ad that plays before, during, or after a video.
These are just a few of the most important terms in Google AdWords. There are many other terms that you may come across as you learn more about the platform.