Yes, Google has completely removed How-To rich results from search results. This was announced in September 2023.
Google has not provided a specific reason for removing How-To rich results, but it is possible that they are doing so to simplify the search results page and make it easier for users to find the information they are looking for.
How-To rich results were a type of featured snippet that appeared at the top of search results for certain queries. They provided a step-by-step guide on how to complete a task, such as how to change a tire or how to make a cake.
While How-To rich results are no longer available, there are still other ways for users to find helpful information on how to complete tasks. For example, users can still find step-by-step guides on websites and in online articles.
Here are some tips for businesses that are affected by the removal of How-To rich results:
- Optimize your website content for How-To queries. Make sure that your website content is well-written, informative, and relevant to How-To queries. You can use tools like Google Search Console to see what How-To queries your website is ranking for and how you can improve your ranking.
- Create high-quality videos and infographics. Videos and infographics can be a great way to provide step-by-step instructions on how to complete tasks. Make sure that your videos and infographics are well-produced and informative.
- Promote your content on social media. Share your How-To content on social media to get it in front of more people.
- Build relationships with other businesses in your industry. Partner with other businesses in your industry to cross-promote your How-To content.
By following these tips, businesses can still reach users who are looking for information on how to complete tasks.