Yes, Google has confirmed that Google Sites are “not ideal for SEO purposes.” This was confirmed by John Mueller, a Google Search Advocate, in a recent Google Webmaster Hangout.
Mueller said that Google Sites are not as well-suited for SEO as other types of websites, such as WordPress or Drupal. This is because Google Sites are more limited in terms of the features that they offer, such as the ability to add custom code and optimize your website for search engines.
Despite this, Mueller said that it is still possible to rank Google Sites websites in search results. However, it will require more effort and expertise than it would to rank a website built on a more SEO-friendly platform.
Here are some tips for improving the SEO of your Google Sites website:
- Use relevant keywords throughout your website content. Make sure that your website content is well-written and informative, and that it includes relevant keywords that people are likely to search for.
- Optimize your title tags and meta descriptions. Your title tags and meta descriptions should be clear, concise, and relevant to your website content.
- Create high-quality backlinks to your website. Backlinks are links from other websites to your website. They are a signal to Google that your website is high-quality and authoritative.
- Use Google Search Console to monitor your website’s performance in search results. Google Search Console can help you to identify any areas where your website can be improved for SEO.
By following these tips, you can improve the SEO of your Google Sites website and make it more likely to rank in search results.
However, if you are serious about SEO, it is important to consider using a more SEO-friendly platform, such as WordPress or Drupal. These platforms offer more features and flexibility that can help you to improve your website’s SEO.