To optimize your Facebook AEO (App Event Optimization) campaign for your Rummy game, focus on these key areas:
1. Event Tracking & Funnel Optimization
Ensure Facebook is optimizing for the right events:
- Primary Event: Optimize for “Deposit Completed” instead of just “App Install” or “Registration.”
- Additional Events: Track “App Install,” “Registration,” “Game Played,” and “Deposit Initiated.”
- Event Quality: Ensure Facebook receives high-quality event data via Meta Pixel (for web tracking) and App SDK (for in-app tracking).
2. Audience Segmentation & Targeting
- Lookalike Audiences:
- Create 1%, 2%, and 5% Lookalike Audiences based on paying users and high-value players.
- Exclude low-value users to improve ROAS.
- Retargeting Audiences:
- Users who installed but didn’t deposit.
- Users who deposited but haven’t played recently.
- Users who made a small deposit and might be ready for a higher deposit.
- Interest-Based Targeting:
- Target users interested in online gaming, poker, fantasy sports, and real-money games.
- Experiment with different audience combinations and exclude existing depositors.
3. Ad Creatives & Messaging
- Winning Ad Formats:
- Video Ads (short, engaging, and showing the thrill of winning).
- Carousel Ads (show game interface, winnings, deposit bonuses).
- Playable Ads (interactive previews increase high-intent installs).
- Compelling Offers:
- Highlight bonus deposits, cashback offers, or referral rewards.
- Use urgency messaging (e.g., “Limited-Time 100% Bonus on First Deposit”).
- A/B Testing:
- Test different creatives, CTAs, and messages.
- Example CTAs: “Play & Win Real Cash,” “Claim Your Bonus Now,” “Deposit & Double Your Money.”
4. Bidding & Budget Strategy
- Bidding Type:
- Start with Lowest Cost with Bid Cap (optimize for deposits).
- If CPA is too high, try Cost Cap bidding to control spending.
- Budget Scaling:
- Allocate more budget to high-performing ad sets.
- Test Campaign Budget Optimization (CBO) to let Facebook distribute the budget dynamically.
5. Landing Page & Conversion Optimization
- Fast, Mobile-Optimized Landing Page: Reduce load times to avoid drop-offs.
- Clear CTA (Download & Deposit): Minimize steps between click and deposit.
- Deep Linking: Ensure the “Download” button opens directly in the App Store for iOS/Android.
- Retargeting Pixels: Use Facebook Pixel & App Events to track drop-off points.
6. Analyze & Iterate
- Key Metrics to Track:
- CTR (Click-Through Rate) → Improve creatives if low.
- CVR (Conversion Rate) → Optimize landing page & onboarding.
- CPI (Cost Per Install) & CPA (Cost Per Acquisition) → Adjust bids accordingly.
- ROAS (Return on Ad Spend) → Focus on audiences that generate higher deposits.
🚀 Final Strategy for Scaling
✅ Phase 1: Test multiple audiences & creatives (A/B test).
✅ Phase 2: Optimize based on deposit conversions (not just installs).
✅ Phase 3: Scale high-performing ad sets & use Lookalike Audiences of high-value players.
✅ Phase 4: Retarget non-depositors and churned players to maximize revenue.