Tag: Apple Search Ads

How SKAdNetwork Works & Best Ways to Optimize Campaigns

📌 Understanding SKAdNetwork (SKAN) SKAdNetwork (SKAN) is Apple’s privacy-first attribution framework designed to measure app install campaigns while maintaining user anonymity. It limits granular tracking, delays data reporting, and restricts access to user-level data, making traditional mobile attribution and optimization methods less effective. 🔍 How SKAdNetwork Works 1️⃣ Ad Click – A user clicks on […]