The element that has failed in this scenario is Product. Here’s why: Product refers to the goods or services offered by a business. In this case, the product is the shirt. A key aspect of product is assortment, which refers to the variety of options available within a product category. This includes factors like size, color, style, and fit. If a customer cannot find […]
Tag: Marketing Mix
What is the Marketing Mix Strategy
Marketing Mix Strategy – The 7 Ps of marketing, which is an extension of the 4 Ps of marketing. The 7 Ps are product, price, place, promotion, people, process, and physical evidence. These are the seven controllable factors that a business can use to influence customers’ perceptions of their product or service. Product: This refers […]
What is 4p Model Marketing?
The 4Ps of marketing, also known as the marketing mix, is a foundational framework used by businesses to make strategic decisions about their products, pricing, distribution, and promotional activities. It’s essentially a recipe for marketing success, helping businesses identify the key ingredients needed to effectively reach and engage their target audience. Here’s a breakdown of […]
What is Digital Marketing?
Digital marketing, also known as online marketing, refers to using digital channels to promote and sell products or services. It encompasses a wide range of tactics and strategies, but some key characteristics include: Channels: Websites: Your own website acts as a central hub for your online presence, showcasing your brand, products, and services. Search engines: Optimizing your website and content […]