SKAN, or StoreKit Ad Network, is a framework created by Apple to address user privacy concerns while still allowing app developers and advertisers to measure campaign performance for iOS apps. Here’s a breakdown of how it works: Privacy focus: SKAN eliminates user-level identifiers like IDFA, preventing individual user tracking. App downloads are attributed based on […]
Tag: SKAN Network
Brief about Apple search Ads
Apple Search Ads is a pay-per-tap (CPT) advertising platform that allows app developers to promote their apps in the App Store search results. When a user searches for a keyword that is relevant to your app, your ad may appear at the top of the search results. If the user taps on your ad, you […]