Tag: SKAN Network

Understanding SKAN: Privacy-Focused Measurement for Mobile Apps

SKAN, or StoreKit Ad Network, is a framework created by Apple to address user privacy concerns while still allowing app developers and advertisers to measure campaign performance for iOS apps. Here’s a breakdown of how it works: Privacy focus: SKAN eliminates user-level identifiers like IDFA, preventing individual user tracking. App downloads are attributed based on […]