What is Technical SEO

Technical SEO is the process of making sure that your website is technically sound and can be crawled and indexed by search engines. It is an important part of overall SEO strategy because it ensures that your site is accessible to search engines and that your content is visible in search results.

Here are some of the key elements of technical SEO:

  • Website structure: Your website should have a clear and organized structure that makes it easy for search engines to crawl and index your content. This includes having a well-defined sitemap, using a consistent URL structure, and avoiding duplicate content.
  • Site speed: Search engines value websites that load quickly. Make sure your website is optimized for speed by using a content delivery network (CDN), minimizing redirects, and optimizing images.
  • Mobile-friendliness: Google has made it clear that mobile-friendliness is a ranking factor. Ensure your website is responsive and optimized for mobile devices.
  • HTML markup: Your website’s HTML should be well-structured and properly formatted to make it easy for search engines to understand your content.
  • Internal linking: Internal linking is the process of linking to other pages on your website from your main pages. This helps search engines understand the hierarchy of your content and helps users navigate your site more easily.
  • E-A-T: E-A-T stands for Expertise, Authority, and Trustworthiness. Search engines are increasingly using E-A-T to determine the quality of websites. Create high-quality content that is relevant to your target audience, and build backlinks from reputable websites to establish your website as a trusted source.

By following these best practices, you can improve your website’s technical SEO and increase your chances of ranking higher in search engine results pages.

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