Apple Search Ads (ASA) help promote your iOS app directly within the App Store’s search results. With iOS privacy updates (especially iOS 14.5+), campaign optimization relies on SKAdNetwork (SKAN), which limits granular attribution but ensures user privacy. Here’s how ASA works and how to optimize campaigns using SKAN: 🔍 How Apple Search Ads Work Placement: […]
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How branch.io works and how it attributes to actual source
Here’s how Branch.io works in a funnel-based way, and how it attributes users to their actual traffic source (ad, link, platform, campaign, etc.), even across platforms like web → app: 🔄 Branch.io Funnel-Based Attribution: Step-by-Step 🧠Funnel Overview: Stage What Happens How Branch Tracks It 1. Click User clicks on a Branch link or ad […]
Key Differences: SDK vs. S2S Integration
Here’s a clear breakdown of why Branch’s server-to-server (S2S) integration often has less data discrepancy than SDK-based tracking: 🔍 Key Differences: SDK vs. S2S Integration Aspect SDK Integration Server-to-Server (S2S) Integration Data Collection Tracked from the user’s device (app side) Data sent directly from backend server to Branch Reliability Depends on user/device behavior Controlled and […]
What is the difference between Affinity and InMarket Segments
The difference between Affinity and In-Market segments lies in user intent and behavior stage in the marketing funnel. Here’s a clear breakdown: 🔶 Affinity Segments (Top of Funnel – Awareness/Interest) 🎯 What It Means: Affinity segments group users based on long-term interests, lifestyles, or passions. đź“Ś Examples: Tech Enthusiasts Gaming Fans Travel Buffs Foodies Sports […]
What is the difference between link clicks and all clicks in Facebook
Clicks (all) occurs when someone clicks on any link or media on your Facebook Ad. Link Clicks occurs when someone clicks a link or CTA (Call-To-Action) on your ad that sends them to your defined landing page or follow-up experience.
Why in branch vs facebook ads panel data is different
Differences between Branch and Facebook Ads panel data arise from how each platform tracks and attributes clicks and conversions. Branch uses a last-click attribution model, while Facebook is a self-attributing network, leading to variations in reported clicks and installs. Branch also tracks click-throughs to the app store, which Facebook may not report. Here’s a more detailed explanation: […]
What is displayed through conversion in google ads
In Google Ads, a “view-through conversion” measures when a user sees a display ad but doesn’t click it, and then later converts on your website. This is different from a click-through conversion, which only tracks conversions after a user clicks on the ad. View-through conversions help you understand the value of display ads, even if they don’t lead […]
What is view through conversion in google ads
In Google Ads, a view-through conversion tracks conversions that happen after a user sees your ad (but doesn’t click on it) and then completes a desired action (like a purchase or filling out a form) on your website within a specific time frame, according to WordStream. Essentially, it measures the indirect impact of your display ads on conversions. […]
What is impression share in google ads
In Google Ads, impression share (IS) represents the percentage of your ad’s potential impressions that you actually receive. It’s a metric that helps you understand how often your ad is showing compared to how many times it could be showing based on your keywords and bidding strategy. Here’s a breakdown: What it measures: Impression share calculates the […]
What is the deep linking vs deferred deep linking
Deep linking and deferred deep linking are both used to direct users to specific content within a mobile app, but they differ in how they handle the scenario where the app is not yet installed. Deep links open the app directly to the specified content if the app is already installed, while deferred deep links handle […]