Tag: Google Adwords

Affinity Targeting vs. In-Market vs. Content Marketing: Comparing Apples, Oranges, and Fruit Salad

Post author By admin
Post date February 16, 2024
Categories In Digital Marketing
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Target Audience: Affinity Targeting: Reaches users based on their long-term interests and passions (e.g., sports fans, pet owners, music lovers). In-Market Targeting: Reaches users based on their recent online behavior and purchase intent (e.g., searching for “running shoes,” visiting shoe websites). Content Marketing: Reaches users interested in the topics and information your content addresses (e.g., […]

Google Adwords Glossary

Post author By admin
Post date September 9, 2023
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Here are some of the most important terms in Google AdWords: These are just a few of the most important terms in Google AdWords. There are many other terms that you may come across as you learn more about the platform.