Category: Digital Marketing

What is predictive analytics?

Predictive analytics is a branch of data analysis that uses statistical techniques and machine learning algorithms to predict future outcomes based on historical data and current trends. It empowers businesses to make informed decisions by offering insights into what might happen next. Here’s a breakdown of the key points: What it does: Analyzes historical data […]

How to Increase App campaign Installs

Here are some strategies you can implement to increase your app campaign installs: App Store Optimization (ASO): Keyword research and optimization: Use relevant and targeted keywords in your app title, description, and screenshots to improve discoverability. Track keyword performance and adjust your strategy accordingly. Compelling app title and description: Clearly communicate the app’s value proposition […]

What is Sensory Marketing?

Sensory marketing is a marketing strategy that engages all five senses (sight, smell, taste, touch, and hearing) to create a memorable and positive brand experience for customers. It goes beyond traditional visual marketing by immersing consumers in a multi-sensory environment, triggering emotional responses and enhancing brand recall. Benefits of sensory marketing: Increased brand recall: Multi-sensory […]

Understanding SKAN: Privacy-Focused Measurement for Mobile Apps

SKAN, or StoreKit Ad Network, is a framework created by Apple to address user privacy concerns while still allowing app developers and advertisers to measure campaign performance for iOS apps. Here’s a breakdown of how it works: Privacy focus: SKAN eliminates user-level identifiers like IDFA, preventing individual user tracking. App downloads are attributed based on […]

What could be the possible reason to drop in click to install for any App

A drop in click-to-install (CTI) rate for your app can be caused by various factors, both within the app itself and in your external marketing strategies. Here are some potential culprits to investigate: App Store factors: App listing optimization (ASO): Keywords: Are your keywords still relevant and targeted to your ideal audience? Have you checked […]

What is false positive?

A false positive is an error in binary classification where a test or system indicates the presence of a condition (such as a disease) when the condition is actually not present. Here’s a breakdown of what it means: Binary classification: This simply means dividing things into two categories, like “Yes” or “No,” “Positive” or “Negative,” […]

What is MRR in Digital Marketing

Monthly Recurring Revenue (MRR): The Lifeblood of Subscription Businesses Monthly Recurring Revenue (MRR) is a vital metric for businesses with recurring revenue models, like subscriptions, software-as-a-service (SaaS), and membership programs. It measures the predictable income your business generates each month from existing customers. Understanding MRR: Predictability: Unlike one-time sales, MRR offers consistent and reliable income, […]

What is MMR in digital Marketing

“MMR” in digital marketing can have a few different meanings depending on the context. Here are the most common interpretations: 1. Maximum Match Ratio: This refers to a setting in ad platforms like Google Ads or Facebook Ads that aims to reach the highest possible number of people who meet your targeting criteria. It maximizes […]

What is a Dark Post in Social Media

In the world of social media marketing, a dark post refers to a sponsored ad that’s not published organically to your profile page or feed. Unlike traditional posts, which appear on both your timeline and in the feeds of your followers, dark posts are only shown to targeted audiences through paid advertising tools. Here’s a […]

What is churn rate and how to calculate

Churn Rate Explained: Tracking Lost Customers Churn rate, in simplest terms, measures the percentage of customers you lose within a specific period. It’s a crucial metric for businesses, especially those relying on subscription models or ongoing customer engagement. A high churn rate indicates difficulty retaining customers, while a low rate suggests success in keeping them […]