Tag: marketing strategy

What is the Marketing Mix Strategy

Marketing Mix Strategy – The 7 Ps of marketing, which is an extension of the 4 Ps of marketing. The 7 Ps are product, price, place, promotion, people, process, and physical evidence. These are the seven controllable factors that a business can use to influence customers’ perceptions of their product or service. Product: This refers […]

What is 4p Model Marketing?

The 4Ps of marketing, also known as the marketing mix, is a foundational framework used by businesses to make strategic decisions about their products, pricing, distribution, and promotional activities. It’s essentially a recipe for marketing success, helping businesses identify the key ingredients needed to effectively reach and engage their target audience. Here’s a breakdown of […]