Tag: Google Ads

What is the difference between Affinity and InMarket Segments

The difference between Affinity and In-Market segments lies in user intent and behavior stage in the marketing funnel. Here’s a clear breakdown: 🔶 Affinity Segments (Top of Funnel – Awareness/Interest) 🎯 What It Means: Affinity segments group users based on long-term interests, lifestyles, or passions. 📌 Examples: Tech Enthusiasts Gaming Fans Travel Buffs Foodies Sports […]

What is displayed through conversion in google ads

In Google Ads, a “view-through conversion” measures when a user sees a display ad but doesn’t click it, and then later converts on your website. This is different from a click-through conversion, which only tracks conversions after a user clicks on the ad. View-through conversions help you understand the value of display ads, even if they don’t lead […]

What is impression share in google ads

In Google Ads, impression share (IS) represents the percentage of your ad’s potential impressions that you actually receive. It’s a metric that helps you understand how often your ad is showing compared to how many times it could be showing based on your keywords and bidding strategy.  Here’s a breakdown: What it measures: Impression share calculates the […]

Best ways to setup a Google Campaign for a Gaming Company

Setting up a Google Ads campaign for a gaming company—whether it’s real money gaming, casual, or esports—requires a tailored approach focused on user acquisition, retention, and compliance with Google’s policies. Here’s a step-by-step guide to set up a high-performing Google campaign for a gaming business: 🎯 1. Define Your Campaign Goal Choose based on business […]

What is Google AI max campaign

Google AI Max Campaign (also referred to as Performance Max with AI enhancements) is a goal-based, fully automated campaign type in Google Ads that uses Google’s AI to optimize performance across all Google inventory—including Search, Display, YouTube, Gmail, Discover, and Maps. 🔍 What Is Google AI Max Campaign? A Google AI Max Campaign typically refers […]

HOW TO ACHIEVE 30K DAU if my daily Signups are only 800 and DAU is 1400

📍 Current Stats: Metric Value Daily New Signups 800 Current DAU 1,400 Signup to DAU % ~50% 🎯 Target: 30,000 DAU We need 21X growth. 🛣️ Roadmap to 30K DAU 1. Acquisition Scaling (New Users)2. Reactivation & Retention (Old Users)3. Product-led Growth (More Engagements)4. Referral Machine (Viral Growth)5. Fast Campaign Execution (High Speed) 1. 🚀 […]

Affinity Targeting vs. In-Market vs. Content Marketing: Comparing Apples, Oranges, and Fruit Salad

Target Audience: Affinity Targeting: Reaches users based on their long-term interests and passions (e.g., sports fans, pet owners, music lovers). In-Market Targeting: Reaches users based on their recent online behavior and purchase intent (e.g., searching for “running shoes,” visiting shoe websites). Content Marketing: Reaches users interested in the topics and information your content addresses (e.g., […]

How Many Ads should be implemented per Ad Group

There’s no one-size-fits-all answer to how many ads per ad group are ideal, as it depends on several factors: Campaign goals: Brand awareness: If your goal is primarily brand awareness, having a wider variety of ads (3-5) can showcase different aspects of your brand and messaging. Conversions: For driving specific actions like purchases or leads, […]

How can google ads use audiences from google analytics when the two are linked?

When you link your Google Ads account to your Google Analytics property, you can use Google Analytics audiences to create more targeted ads. This is because Google Analytics audiences are based on data about your website visitors, such as their demographics, interests, and browsing behavior. By using Google Analytics audiences, you can target your ads […]