Want to know what people are searching on youtube globally

I’d be happy to help you discover what people are searching for on YouTube globally! Here are some options to get you started:

1. Top global YouTube searches:

  • Similarweb: According to their analysis, the most searched term on YouTube globally in 2023 is “ASMR,” followed by “mrbeast,” “sidemen,” “lofi,” and “BTS.” You can explore their full list for more insights.
  • Ahrefs: They offer a list of the top 100 YouTube searches, with music artists like Billie Eilish, Ariana Grande, and Eminem dominating the chart. While mainly focused on the US, it might still offer some global trends.

2. YouTube Trends:

  • YouTube Search Trends: This official YouTube tool showcases trending searches globally and by country. You can explore by category, time period, and location.
  • YouTube Explore: Another official tool, Explore suggests trending and popular videos based on various factors like location, watch history, and current trends.

3. Specific topics and niches:

  • Google Trends: This allows you to explore search trends for any term, including those related to YouTube. You can see how interest in a topic changes over time and compare it across different regions.
  • Social listening tools: Platforms like Brand24 and Sprout Social can help you track mentions of your brand or specific topics on YouTube and other social media platforms.

4. YouTube Channels:

  • Popular channels: Analyze the content and search terms used by successful YouTube channels in your niche to understand what your target audience might be searching for.
  • Channel analytics: If you have your own YouTube channel, explore your analytics for insights into search terms used to find your videos.

Remember, search trends can change quickly, so it’s best to consult multiple sources and stay updated regularly for the most accurate picture.

The Key Events that Shaped YouTube’s History

From humble beginnings as a video-dating platform to the global phenomenon it is today, YouTube’s history is filled with pivotal moments that shaped its growth and influence. Here are some of the key events that left a lasting mark:


  • February 14th: The founders, Jawed Karim, Chad Hurley, and Steve Chen, register the domain name “youtube.com.”
  • April 23rd: The very first video ever uploaded, “Me at the Zoo,” goes live on YouTube.
  • December: Google Ventures invests $11.5 million in YouTube, signifying its early potential.


  • Launch of Google Video: Google launches its own video platform, posing a potential threat to YouTube.
  • Acquisition by Google: Google acquires YouTube for $1.65 billion, solidifying its position as a major video platform.


  • Launch of the Partner Program: YouTube introduces the Partner Program, allowing content creators to earn money through advertising on their videos.
  • The “Charlie bit my finger” phenomenon: A homemade video of a baby and his brother goes viral, showcasing the power of user-generated content.


  • Launch of YouTube Mobile: YouTube launches its mobile app, enabling users to watch videos on their smartphones and tablets.
  • The “Rickroll” meme: The “Rickroll” prank becomes a global phenomenon, highlighting the platform’s role in spreading online trends.


  • Live streaming debut: YouTube introduces live streaming capabilities, opening up new possibilities for real-time content.
  • Launch of YouTube Music: YouTube launches its dedicated music platform, challenging established music streaming services.


  • Gangnam Style breaks records: The Korean music video “Gangnam Style” becomes the first video to reach 1 billion views, showcasing YouTube’s global reach.
  • Launch of YouTube Kids: YouTube launches its kid-friendly app, addressing concerns about child safety on the platform.


  • Rise of YouTube stars: Personalities like Logan Paul and PewDiePie become household names, demonstrating the platform’s ability to create new celebrities.
  • Demonetization controversy: YouTube implements stricter monetization policies, leading to backlash from some creators.


  • Focus on video quality and originals: YouTube invests heavily in high-quality video formats like HDR and 4K, and expands its production of original content.
  • Rise of short-form video: Formats like YouTube Shorts gain popularity, competing with platforms like TikTok.

These are just some of the key events that shaped YouTube’s history. Today, the platform continues to evolve, facing new challenges and opportunities as it strives to remain at the forefront of online video.

Additional points to consider:

  • The changing landscape of copyright and fair use.
  • The impact of content creators on political discourse and social movements.
  • The rise of misinformation and disinformation on the platform.
  • The increasing emphasis on data privacy and security.

YouTube’s journey has been remarkable, and its future holds even more exciting possibilities. By understanding the key events that shaped its past, we can better anticipate its future trajectory and impact on the world.

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