In Google Ads, a view-through conversion tracks conversions that happen after a user sees your ad (but doesn’t click on it) and then completes a desired action (like a purchase or filling out a form) on your website within a specific time frame, according to WordStream. Essentially, it measures the indirect impact of your display ads on conversions.
Key points about view-through conversions:
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No Click Required:View-through conversions are attributed to ad impressions (when someone sees your ad) even if they don’t click on it.
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Specific to Display Ads:Google only tracks view-through conversions for display ads (on the Google Display Network) and YouTube video ads.
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Time Window:View-through conversions are tracked within a specific time frame after the ad impression, usually 30 days. This window is set in Google Ads.
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Indirect Influence:View-through conversions help you understand how your ads influence user behavior even when they don’t click directly.
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Reporting:View-through conversions are reported in your Google Ads account, allowing you to see the impact of your display ads on conversions
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