A Brief about Zupee – An Onine Gaming App Company

Zupee is an Indian online gaming app that offers a variety of skill-based games, including rummy, poker, fantasy sports, and casual games. The app was founded in 2018 by Dilsher Malhi and Siddhant Saurabh.

Zupee has grown rapidly since its launch. In 2021, the app had over 70 million registered users and had processed over $1 billion in gross gaming revenue. Zupee’s growth can be attributed to a number of factors, including:

  • The increasing popularity of online gaming: Online gaming is becoming increasingly popular, especially in India. According to a report by KPMG, the Indian online gaming market is expected to reach $29 billion by 2025.
  • Zupee’s focus on skill-based games: Zupee focuses on skill-based games, which appeal to a wider audience than luck-based games. Skill-based games require players to have a certain level of knowledge or ability in order to win.
  • Zupee’s aggressive marketing campaigns: Zupee has launched a number of aggressive marketing campaigns to promote its app. These campaigns have helped to raise awareness of Zupee and attract new users.
  • Zupee’s social features: Zupee offers a number of social features, such as the ability to chat with other players and form teams. These features help to create a sense of community among Zupee users and encourage them to keep playing.

Zupee is one of the fastest-growing online gaming apps in India. The app’s growth is a testament to its focus on skill-based games, its aggressive marketing campaigns, and its social features.

Here are some of the factors that are expected to drive Zupee’s growth in the future:

  • The increasing penetration of smartphones: The increasing penetration of smartphones in India is making it easier for people to access online gaming apps.
  • The growing popularity of esports: Esports is a form of competitive gaming that is becoming increasingly popular, especially among young people. Zupee is well-positioned to benefit from the growth of esports, as the app offers a number of skill-based games that are suitable for esports competition.
  • The rise of live streaming: Live streaming is a growing trend in the online gaming industry. Zupee is already live streaming some of its games, and it is expected to expand its live streaming offerings in the future.
  • The increasing focus on social gaming: Social gaming is a type of gaming that allows players to interact with each other. Zupee’s social features are a key factor in its growth, and the app is expected to continue to focus on social gaming in the future.

Overall, Zupee is well-positioned to continue its growth in the future. The app is backed by a strong team of experienced entrepreneurs, and it has a number of factors working in its favor, such as the increasing popularity of online gaming, the growing popularity of esports, and the rise of live streaming.

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