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What is predictive analytics?
Predictive analytics is a branch of data analysis that uses statistical techniques and machine learning algorithms…
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How to Increase App campaign Installs
Here are some strategies you can implement to increase your app campaign installs: App Store Optimization…
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What is Sensory Marketing?
Sensory marketing is a marketing strategy that engages all five senses (sight, smell, taste, touch, and…
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Understanding SKAN: Privacy-Focused Measurement for Mobile Apps
SKAN, or StoreKit Ad Network, is a framework created by Apple to address user privacy concerns…
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What is false positive?
A false positive is an error in binary classification where a test or system indicates the…
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What is MRR in Digital Marketing
Monthly Recurring Revenue (MRR): The Lifeblood of Subscription Businesses Monthly Recurring Revenue (MRR) is a vital…
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