A Brand Lift campaign is a type of Google Ads campaign that measures the impact of your ads on brand awareness, consideration, and purchase intent. It does this by showing your ads to a group of people and then surveying them to see how they’re thinking about your brand after seeing your ads.
To set up a Brand Lift campaign, you’ll need to:
- Choose your campaign goals. You can choose to measure brand awareness, consideration, or purchase intent.
- Set your budget. Brand Lift campaigns typically have a daily budget of $100 or more.
- Choose your targeting. You can target your ads by demographics, interests, and other factors.
- Create your ad creative. Your ad creative should be clear and concise, and it should highlight the benefits of your product or service.
- Run your campaign. Your campaign will run for a set period of time, and you’ll be able to see the results in your Google Ads dashboard.
Here are some of the benefits of using a Brand Lift campaign:
- It can help you measure the impact of your ads on brand awareness, consideration, and purchase intent.
- It can help you improve your ad creative and targeting.
- It can help you track the ROI of your marketing campaigns.
If you’re looking to measure the impact of your ads on brand awareness, consideration, and purchase intent, then a Brand Lift campaign is a good option for you.
Here are the steps on how to set up a Brand Lift campaign on Google:
- Go to your Google Ads account and click on the “Campaigns” tab.
- Click on the “Create campaign” button and select “Brand Lift” as your campaign type.
- Enter your campaign name and goals.
- Set your budget and schedule.
- Choose your targeting options.
- Create your ad creative.
- Review your campaign settings and click on the “Create campaign” button.
Once your campaign is created, it will start running and you’ll be able to see the results in your Google Ads dashboard.