📍 Current Stats:

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🎯 Target: 30,000 DAU

We need 21X growth.

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🛣️ Roadmap to 30K DAU

1. Acquisition Scaling (New Users)
2. Reactivation & Retention (Old Users)
3. Product-led Growth (More Engagements)
4. Referral Machine (Viral Growth)
5. Fast Campaign Execution (High Speed)

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1. 🚀 Acquisition Scaling Plan

✅ How to achieve:

• Paid UA Campaigns:

  • Facebook App Ads (Value+ Events + Lowest Cost installs)

  • Google UAC (focus on installs, optimize to D1 Play)

  • InMobi, Sharechat, Glance, MiGetApps

• OEM / Handset Preloads:

  • Mi Store, Vivo Store, Oppo, Realme

• Regional influencer pushes (YouTube/Instagram):

  • Target Tamil Nadu, Andhra, Telangana, Karnataka

• Daily Install Goal = 8,000+

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2. 🔥 Reactivation & Retention Plan

You already have some old signups who aren’t playing.

✅ How to achieve:

• SMS/Push:

  • “₹50 Bonus for Your First Game Today!”

  • “Play your next game and unlock free ₹100 cash!”

• Daily Login Bonus

• Lost User Campaigns on Facebook: Retarget old users with ads

• Email Campaigns: Personalized rewards.

Goal: Reactivate 10,000–15,000 players.

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3. 🎮 Product-led Growth

Make sure users stay longer, play more.

✅ How to achieve:

• Quick tournament pop-ups

• Surprise rewards after X games

• Offer ₹10–₹100 random bonus cash drop

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4. 👥 Viral Referral Engine

✅ How to achieve:

• “Refer 3 friends, get ₹150 + ₹50 instantly”

• WhatsApp forwarding bonus

• Leaderboard for most referrals

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5. 📅 Detailed Execution Timeline

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📊 KPIs to Monitor Daily

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🛠 Immediate To-Do List (Today):

• Increase Facebook/Google budgets 2x immediately.

• Set up retargeting campaigns for lapsed players.

• Launch a “Super Referral Contest” this week.

• Launch regional influencer videos (Tamil, Telugu, Kannada).

• Start push notification journeys for dormant users.

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✨ Final Notes:

• Speed is key. No time to do A/B/C testing at this point — go aggressive.

• Focus on Tamil Nadu, Andhra, Telangana first — highest rummy interest.

• Don’t be afraid to give ₹20–₹50 bonus — DAU growth will pay back.

• Track KPIs daily at 11AM and 6PM.

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Would you also like me to draft:

• 📢 Sample Push Notification Campaigns

• 📄 Sample Google/Facebook Ad Copies

• 🎯 Bonus Optimization Tips?

📢 Sample Push Notification Campaigns

Goal: Boost DAU & Reactivate Old Players

✅ Push to all old users + new installs within 24 hrs.

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📄 Sample Google/Facebook Ad Copies

1. Install Focus Ads

Headline: Play Rummy – Win Real Cash Daily!
Description: Join India’s fastest growing Rummy app. Instant withdrawals, easy games, big wins! 🏆

CTA: Download Now

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2. Reactivation Ads

Headline: You are missing rewards worth ₹500+ 🎁
Description: Your account is waiting! Play 1 game today & unlock instant bonus.

CTA: Play Now

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3. Referral Campaign Ads

Headline: Bring Friends, Get Paid! 💸
Description: Earn ₹150 for every friend who plays. Unlimited earning!

CTA: Invite & Earn

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🎯 Bonus Optimization Tips

✅ Offer Bonus to 1st Gameplay:

• ₹25 instant bonus for completing 1st game after signup.

✅ Reactivation Bonus:

• ₹50 bonus to players inactive for 7+ days.

✅ Hourly Rewards:

• ₹10 bonus for logging in during 2PM–4PM daily.

✅ Spin the Wheel Game:

• Surprise bonuses every day for logging in.

✅ Reduce Friction:

• Ensure 1-click login/signup (Phone OTP).

✅ Regional Targeting:

• Focus heavier ads + bonuses on Tamil Nadu, Andhra, Telangana, Karnataka.

✅ Use Emotions:

• Push excitement, greed, FOMO (“sab jeet rahe hain” style communication).

✅ Daily Reporting:

• Morning (11AM) + Evening (7PM) reports to check DAU trend.

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📈 Final Battle Plan: