To add negative keywords in Google Ads, you can follow these steps:
- Go to your Google Ads account and click on the “Keywords” tab.
- Click on the “Negative keywords” tab.
- Enter the negative keywords that you want to add.
- Click on the “Add” button.
Negative keywords are words or phrases that you don’t want your ads to show up for. For example, if you sell shoes, you might want to add the negative keyword “free” to your campaign so that your ads don’t show up for searches like “free shoes.”
Negative keywords can help to improve your ad performance by preventing your ads from showing up for irrelevant searches. This can help to improve your click-through rate (CTR) and conversion rate.
Here are some tips for choosing negative keywords:
- Choose keywords that are closely related to your product or service.
- Choose keywords that are likely to be used by people who are not interested in what you have to offer.
- Choose keywords that are used by people who are looking for free or low-cost alternatives to your product or service.
- Choose keywords that are used by people who are looking for information about your product or service, but not necessarily to buy it.
You can also use negative keyword match types to fine-tune how your negative keywords work. There are three match types:
- Broad match: This match type will prevent your ads from showing up for any search queries that contain the negative keyword.
- Phrase match: This match type will prevent your ads from showing up for search queries that contain the negative keyword in the same order and with the same grammatical relationship.
- Exact match: This match type will prevent your ads from showing up for search queries that are exactly the same as the negative keyword.
For example, if you add the negative keyword “free” with a broad match type, your ads will not show up for search queries like “free shoes,” “free shipping,” or “free trial.” If you add the negative keyword “free” with a phrase match type, your ads will not show up for search queries like “buy free shoes” or “free shipping offer.” If you add the negative keyword “free” with an exact match type, your ads will not show up for search queries like “free.”
You can also add negative keywords to your ad groups or campaigns. This will prevent your ads from showing up for irrelevant searches within those ad groups or campaigns.
Negative keywords can be a very effective way to improve your Google Ads performance. By carefully choosing your negative keywords and match types, you can prevent your ads from showing up for irrelevant searches and improve your click-through rate and conversion rate.