How to optimize your Facebook AEO campaign for your Rummy game

Here’s a step-by-step guide to setting up and optimizing your Facebook AEO (App Event Optimization) campaign for your Rummy game:

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📌 Step 1: Create a New Campaign in Facebook Ads Manager

1. Go to Ads Manager → Click Create.
2. Select Campaign Objective → Choose App Promotion (for installs) or Sales (if optimizing for deposits).
3. Turn On Advantage+ App Campaigns (if available for better automation).
4. Click Continue.

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📌 Step 2: Set Up Campaign Level Details

• Campaign Name: Example → Rummy AEO – Depositors
• A/B Testing: Turn ON (for testing different audiences or creatives).
• Budget Optimization (CBO):
  • Daily Budget: Start with $100-$300 (₹8000-₹25000)
  • Bidding Strategy: Use Lowest Cost with Bid Cap (set bid cap near CPA target).

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📌 Step 3: Set Up Ad Set (Audience & Placement)

🎯 Audience Targeting

1. Custom Audiences (High Intent Users)

   • Upload a CSV list of depositors to create a Lookalike Audience (1%-5%).
   • Retarget users who installed but didn’t deposit.
   • Retarget users who deposited but have been inactive for X days.

2. Lookalike Audiences (LAL)

   • 1% Lookalike of high-value depositors.
   • 2%-5% Lookalike of all depositors.

3. Interest-Based Targeting (New Users)

   • Select Users interested in Rummy, Poker, Fantasy Cricket, Real-Money Games.
   • Exclude Existing Depositors (to avoid wasted spend).

📍 Placement Selection

• Advantage+ Placements (Recommended): Facebook will auto-optimize placements.
• Manual Placements (For Control):
  • Instagram & Facebook Feed ✅
  • Reels (Short Videos Work Well) ✅
  • Facebook Audience Network ❌ (Turn off if quality is low).

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📌 Step 4: Set Up Optimization & Bidding

• Optimization Goal: Select In-App Event → Deposits Completed.
• Bidding Strategy:
  • Start with Lowest Cost with Bid Cap.
  • If CPA is too high, switch to Cost Cap to control spend.

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📌 Step 5: Ad Creatives & Messaging

Top Performing Ad Formats

1. Video Ads (Best)

   • Show real cash wins, gameplay, deposit bonus offers.
   • Use captions and fast cuts to keep engagement high.

2. Carousel Ads

   • Show bonus offers, referral rewards, leaderboard competitions.

3. Playable Ads

   • Let users try a mini version before downloading.

Best Practices for Ad Creatives

✅ CTA: “Download & Play for Real Cash!”
✅ Offer Highlight: “100% Bonus on First Deposit!”
✅ Urgency Messaging: “Limited-Time Offer! Join Now.”
✅ Color Scheme: Use bold colors (Yellow, Red, Blue) to stand out.

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📌 Step 6: Retargeting & Scaling

1. Retargeting Audiences

📌 Users who clicked Download but didn’t install.
📌 Users who installed but didn’t register.
📌 Users who registered but didn’t deposit.
📌 Users who made small deposits (upsell to higher deposits).

2. Scaling Strategy

✅ Increase budget by 20-30% every 3-4 days if CPA is stable.
✅ Duplicate winning ad sets with higher budget to scale faster.
✅ Keep fresh creatives every 2 weeks to prevent ad fatigue.

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📌 Step 7: Tracking & Measuring Performance

Key Metrics to Monitor

📊 Click-Through Rate (CTR) → Should be >2% (Optimize creatives if lower).
📊 Conversion Rate (CVR) → Installs to Deposits (Should be improving).
📊 Cost Per Install (CPI) & Cost Per Acquisition (CPA) → Lower over time.
📊 Return on Ad Spend (ROAS) → Focus on high-value depositors.

📌 Use Facebook Pixel + App SDK to track user drop-offs and optimize.

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🚀 That’s it! Now you’re ready to launch a high-performing Facebook AEO campaign!