Running ads on Instagram involves setting up campaigns through Meta Ads Manager (since Instagram ads are managed via Facebook). Here’s a step-by-step guide to running Instagram ads:
Step 1: Set Up Your Instagram Business Account
Before running ads, make sure:
✅ You have an Instagram Business Account (Convert in settings if needed).
✅ Your Instagram account is linked to a Facebook Page.
To link:
- Go to Facebook Page → Settings → Linked Accounts
- Connect Instagram
Step 2: Access Meta Ads Manager
- Go to Meta Ads Manager (adsmanager.facebook.com).
- Click Create Campaign.
Step 3: Choose Your Campaign Objective
Pick an objective based on your goal:
📌 Awareness → Brand awareness, reach
📌 Consideration → Traffic, engagement, app installs
📌 Conversion → Sales, leads, website conversions
For app promotion (since you run rummy campaigns):
➡️ Choose App Installs or Conversions
Step 4: Set Up Ad Set
Define your targeting, budget, and placement:
1️⃣ Select the App Platform → (iOS / Android)
2️⃣ Choose Your Audience:
- Custom (Website visitors, Lookalike audiences, etc.)
- Interests (Gaming, Rummy, Card Games, etc.)
- Behaviors (People who engage with gaming content)
3️⃣ Set Budget & Schedule: - Daily Budget: ₹500+ (for testing)
- Bid Strategy: Choose Lowest Cost for maximum installs
4️⃣ Ad Placements → Select Manual Placements and ONLY Instagram (Stories, Reels, Feed)
Step 5: Create Your Instagram Ad
1️⃣ Format Options:
- Single Image → Simple & direct
- Carousel → Multiple images/videos
- Video Ad → High engagement
- Story/Reel Ad → Best for conversions
2️⃣ Add Creatives
- Use high-quality visuals
- Keep text minimal (Instagram prefers image/video-focused ads)
- Use CTA buttons like “Install Now”, “Sign Up”, “Learn More”
3️⃣ Write Engaging Copy
- Short & direct: “Win real cash! Play Rummy now. Download today!”
- Include urgency: “Limited-time bonus!”
4️⃣ Add the Destination URL (App Store, Play Store, Website, Branch link)
Step 6: Review & Launch
✅ Check all settings → Click Publish
📊 Monitor performance in Ads Manager
📈 Optimize based on results (adjust audience, creatives, or budget)
Bonus Tips for Higher ROI on Instagram Ads
🚀 Use Video Ads – They outperform static images.
🎯 Retarget – Show ads to past website visitors or app users.
📊 Test Different Creatives – A/B test images, copy, and CTA buttons.
💡 Leverage Influencers – Boost credibility by collaborating with Instagram influencers.