Here are the steps on how to set up a campaign on Instagram:
- Create an Instagram Business Account. You can do this by going to your Instagram profile and clicking on the three dots in the top right corner. Then, select “Settings” and then “Account”. Scroll down and click on “Switch to Professional Account”.
- Connect your Instagram account to your Facebook Business Manager. You can do this by going to your Facebook Business Manager and clicking on the “Assets” tab. Then, click on “Instagram” and follow the instructions.
- Create a campaign objective. This is what you want to achieve with your campaign. Instagram offers a variety of campaign objectives, including:
- Awareness: To raise awareness of your brand or product.
- Consideration: To generate interest in your brand or product.
- Conversion: To drive sales or leads.
- App Installs: To get people to install your app.
- Traffic: To drive traffic to your website or landing page.
- Set your budget and bidding strategy. Your budget is the amount of money you are willing to spend on your campaign. Your bidding strategy determines how much you are willing to pay per click.
- Select your target audience. Instagram allows you to target your ads based on demographics, interests, and even past behavior.
- Create your ad creative. This is the content that will be displayed in your ad.
- Schedule your campaign. You can choose to run your campaign continuously or on a specific schedule.
- Review your campaign settings. Make sure that all of your settings are correct before you start your campaign.
Here are some additional tips for setting up a campaign on Instagram:
- Use relevant keywords: When creating your ad creative, use relevant keywords that your target audience is likely to search for. This will help your ad to show up when people are searching for those keywords.
- Use clear and concise ad copy: Your ad copy should be clear and concise, and it should tell people what you are offering.
- Use high-quality images and videos: Images and videos are more engaging than text, so use them whenever possible.
- Track your results: It is important to track the results of your campaign so that you can see what is working and what is not. This will help you to improve your campaign over time.
By following these tips, you can set up a successful campaign on Instagram.