How to track re-installs users data

Here are the methods commonly used to track reinstall data:

1. Mobile Measurement Partners (MMPs):

  • Device-level tracking: Utilize device identifiers like IDFA (iOS) and GAID (Android), along with push notification tokens, to detect reinstalls.
  • User-level tracking: Track reinstalls for users who log in to your app, linking their accounts to their device IDs.

2. Firebase Analytics (for Android):

  • Integrate Firebase to receive uninstall and reinstall events.
  • Set up silent push notifications to determine app installation status.

3. Server-side tracking:

  • Implement server-side logic to identify reinstalls based on certain criteria, such as:
    • Matching device IDs with previously seen IDs
    • Detecting changes in IP addresses or user agents
    • Considering time intervals between uninstalls and reinstalls

4. Persistent data storage:

  • Store unique identifiers locally on the device (e.g., using SharedPreferences on Android or Keychain on iOS) to track reinstalls even without logins.

5. User surveys and feedback:

  • Inquire about previous app usage during onboarding or surveys to gather reinstall data directly from users.

Additional considerations:

  • Accuracy: Reinstall tracking methods aren’t perfect and may have limitations.
  • Privacy: Respect user privacy and comply with regulations when collecting and storing data.
  • Data analysis: Utilize collected data to understand user behavior, improve app performance, and optimize marketing strategies.
  • Choose the right method: Select the approach that best suits your app’s needs and privacy considerations.

Common MMPs that offer reinstall tracking:

  • Adjust
  • AppsFlyer
  • Branch
  • Kochava

Remember: Consult with your chosen MMP or analytics provider for specific setup instructions and best practices.

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