Having a blue tick (verified badge) on your social media account comes with several benefits, including credibility, priority in algorithms, and enhanced reach. Here’s how it helps:
1. Credibility & Trust
✅ Authenticity – It confirms that your account is legitimate, preventing impersonation.
✅ Brand Authority – People are more likely to trust verified accounts.
2. Increased Reach & Visibility
🔹 Priority in Search & Recommendations – Your profile is more likely to appear at the top of search results and in “Suggested Accounts.”
🔹 Higher Engagement Rates – People engage more with verified accounts due to perceived credibility.
🔹 Algorithm Boost – Platforms like Instagram, Facebook, and Twitter (X) often give more visibility to verified accounts.
3. Better Features & Support
🛠️ Access to Exclusive Features – Some platforms provide extra tools (e.g., Twitter Blue allows longer tweets, Instagram verification gives early access to new features).
📞 Faster Support – You get priority support from the platform in case of issues.
4. Ads & Monetization Benefits
💰 More Opportunities for Brand Deals – Brands prefer to collaborate with verified accounts.
📈 Better Performance for Ads – Verified accounts often have a better reputation score, leading to lower ad costs.
Will It Help You Get More Reach Compared to Non-Verified Accounts?
🔹 Yes, but it’s not guaranteed. While having a blue tick improves visibility and trust, you still need high-quality content and consistent engagement to maximize reach. So, initially you need to work on SEO for the website to get some engagement.