When you perform a Google search and click on a result, then return to the search results, you may notice a new section appear under the result you clicked—“People Also Search For” (PASF). But what does it really mean for SEO? And how can digital marketers and businesses use this to their advantage?
✅ What Is “People Also Search For”?
“People Also Search For” is a Google SERP feature that shows related search queries people often use after interacting with a search result. It’s designed to help users refine or expand their queries when they didn’t find exactly what they were looking for.
📌 Example:
Search: “best plumber near me”
After clicking and returning, you might see:
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Emergency plumber near me
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Plumbing repair services
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Affordable plumbers in [City]
🔍 Why Is It Important for SEO?
The PASF feature gives valuable insight into user intent and the search journey. It can help you:
✅ 1. Discover Semantic Keywords
PASF reveals closely related searches that your audience cares about, making it a great tool for keyword expansion.
✅ 2. Improve Content Relevance
Incorporating PASF phrases into your blog posts or landing pages can help cover a topic more comprehensively, improving topical authority.
✅ 3. Optimize for Long-Tail Keywords
These phrases are often long-tail keywords with high intent, which are easier to rank for and more likely to convert.
✅ 4. Boost CTR & Dwell Time
Understanding related queries helps create content that answers deeper questions, keeping users engaged longer.
💡 How to Use “People Also Search For” in Your SEO Strategy
Here’s how you can leverage PASF data effectively:
✅ 1. Use PASF for Keyword Research
Tools like Ahrefs, SEMrush, or even Google itself can show you PASF keywords. Just run a query, click on a result, return, and note what appears.
✅ 2. Create PASF-Based Content Clusters
Group PASF keywords into content clusters or FAQs. For example, a page on “roofing contractors” could include:
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Best roofers near me
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Roofing companies with financing
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Emergency roof repair tips
✅ 3. Add PASF Keywords to FAQs
Search engines love structured Q&A. Add FAQs with PASF keywords at the bottom of service or blog pages to boost visibility.
✅ 4. Use PASF in Internal Linking
Use anchor text from PASF terms to link between related pages on your site. This improves crawlability and user experience.
✅ 5. Optimize for Voice Search
Many PASF phrases are phrased as natural questions, making them perfect for voice SEO and featured snippets.
🔧 Tools to Extract PASF Data
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Google SERP manually
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Keywords Everywhere browser extension
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AnswerThePublic
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SEMrush Topic Research Tool
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Ahrefs Keyword Explorer
🧠 Final Thoughts
“People Also Search For” is more than just a curiosity on the SERP—it’s a goldmine of user behavior insights. By integrating PASF terms into your SEO strategy, you not only increase your chances of ranking higher but also ensure your content resonates with what people are really searching for.
🚀 Want Help Using PASF to Grow Your Website?
At WebTwit, we specialize in crafting SEO strategies that go beyond basic keywords. Our team will help you uncover PASF terms and use them to drive qualified traffic, better rankings, and more conversions.
👉 Let’s talk – Get your free SEO audit today!
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