In Google Ads, a “view-through conversion” measures when a user sees a display ad but doesn’t click it, and then later converts on your website. This is different from a click-through conversion, which only tracks conversions after a user clicks on the ad. View-through conversions help you understand the value of display ads, even if they don’t lead to immediate clicks.
Key aspects of view-through conversions:
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No direct ad interaction:Users see the ad but don’t click on it before converting.
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Impact on display/video campaigns:They are a useful metric for assessing the performance of display and video ad campaigns.
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Conversion window:You can set a time period after an impression during which a conversion will be tracked as a view-through.
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Attribution:For Display Network ads, the last viewable impression is credited for the view-through conversion.
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Exclusion of click-through conversions:View-through conversions don’t include conversions from users who have also interacted with your other ads.
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